Mobile advertisements continue to evolve in the Internet, this increases their impact on marketing budgets. They already account more than half of total digital expenses. Mobile advertisements domination is increased by targeting the audience, search results improvement and long-awaited voice search.
This year, mobile devices accounted for 53% of global expenditures by equipment, and video advertisements accounted for 51% of expenditure by format, according to the Magna’s Programmatic report 2018.
Advertisement pricing based on the auction is the key value of maximizing publishers profits, while it is important for marketers to know who are trading with.
In 2018 budgets for mobile devices advertisements exceeded advertising expenses for desktop computers.MAGNA Intelligence